Towards a New Digital Era in Jewelry, with XOX Group
Longstanding partner to the leading players in the jewelry industry, XOX Group introduces Babylon: the new entity that, together with ePlay and Art&sofT, marks the beginning of an advanced digital era
Babylon, the latest innovation from XOX Group, presented at Vicenzaoro 2026 last January, is the Group’s new entity joining ePlay and Art&sofT, completing a digital suite designed to revolutionize the gold and jewelry sector. The Group’s solutions have always been the result of direct collaboration with entrepreneurs and professionals in the jewelry world: it is through continuous dialogue that the needs of a constantly evolving industry are identified. The latest emerging requirement concerns the ability to manage business operations with greater awareness. Today, companies rely on increasingly advanced systems and a growing volume of information, yet they still struggle to transform data into fast, consistent, and truly actionable decisions. Business Intelligence marked a key turning point, but it reveals structural limitations when personalization and speed come into play: often static dashboards, predominantly retrospective analyses, and recurring technical interventions. An approach that does not allow companies to respond to unexpected questions or adapt to change in real time. XOX Group’s mission for 2026 is to overcome these limitations by offering an ecosystem in which data becomes continuous support for operational decision-making. This is precisely where Babylon comes in, delivering a private enterprise-level Artificial Intelligence designed to integrate natively with existing systems, making them smarter, more contextual, and action-oriented, always in full compliance with corporate security and governance standards. By optimizing existing technological models, Babylon leads us into a new era of jewelry—one defined by more autonomous, aware, competitive companies ready to operate in a context where data, processes, and people work together.
For further information:
ePlay – For Luxury Manufacturers
www.eplaylab.it - eplay@eplaylab.it
Art&sofT – For Luxury Retailers
www.art-soft.it - info@art-soft.it
Babylon – AI for Business Analysis
www.gobabylon.ai - babylon@gobabylon.ai
XOX GROUP
Via Ludovico Ariosto, 6/ABC - 15048 - Valenza - AL
+39 0131 532283
+39 393 3305865
