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Vicenzaoro Highlights, January 2023: Katerina Perez Celebrates in Vicenzaoro

Ten years of changes, developments and curiosities in jewelry, seen through the eye of the famous jewelry editor


Turning a passion into a profession. Jewelry editor and influencer Katerina Perez will talk about it today together with Elle Hill, founder and Ceo of Hill & Co., on the occasion of its first ten years of activity. «The ten-year anniversary of my website katerinaperez.com has prompted me to reflect on the profound changes that the jewelry world has undergone in the last decade. Above all, the way brands have begun to interact with their customers. To better understand what I mean, I’ll give an example of a first-hand experience. Long before I started blogging, I worked in a high jewelry boutique in Bond Street, London. To keep in touch with customers, we kept a little “black book” in which we manually recorded every contact so that we could send them cards or emails to keep relations going. Now, in 2023, brands and designers can strengthen this relationship with customers on a daily basis through Direct Messages on social media, WhatsApp or even Zoom. This fast and immediate method of communication has literally transformed the relationship logic between luxury brands and the area where the boundaries between haute couture and jewelry are now increasingly less clear due to a stimulating and constantly evolving process of cross-contamination. And while jewelry has always played its games at a slow pace, we know that fashion, with its succession of seasons, has always excelled in terms of speed of production and, above all, of vision. But what would happen if the processes switched, if jewellery became fast and fashion slow? Dominique Dufermont will unveil the world of Dior and how the aison has managed to escape the ephemerality trap by consolidating a multi-sensory expressiveness using silk like gold, cashmere like diamonds, leather like rubies. Versatility, the accumulation of different experiences so that the same problem can be seen from different points of view, is an essential competitive lever in both businesses and Dior, more than any other, is the standard-bearer. their customers. The benefits of digital help you keep track of all personal information, birthdays, anniversaries and this really helps to improve the level of customer service offered by companies across the globe. Looking at it from another angle, a significant change in the last ten years has been the impressive and growing use of colored stones. Indeed, more and more jewelers now recognize the infinite color possibilities, which they rightly use to their advantage. And whereas ten years ago, the market only ever demanded diamonds, sapphires, emeralds and rubies, with the occasional “invasion” of tanzanite, pearls, aquamarines, garnets and tourmalines, we are now witnessing a veritable celebration of color, especially with spinel, Paraiba tourmaline, morganite and kunzite, which are increasingly in demand and popular. As a lover of colored stones, it is really exciting to see how the end customer’s sentiment has changed. Long may it continue!»

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