Vicenzaoro September 2021: Long Live the Shops!

The jewelers of the future are the focus of the theme that will be discussed today, Monday 13th September, from 11.30 a.m. to 12.30 p.m. on the Main Stage of Hall 7, within the schedule dedicated to Digital Talks. Steven Tranquilli, Director of Federpreziosi Confcommercio Imprese per l’Italia, said: «We are living in a time when everything is changing and evolving, where nothing remains crystallized and closed in watertight compartments. Those who we believed to be our typical customers have changed: they are able to "shift" from one sales channel to another and this means that, even though digital is everything, not everything is exclusively digital. Two opposing phenomena like e-commerce and the return to local physical stores find themselves coexisting, launching unprecedented challenges even for all of us who are probably unwilling to change. Omnichannel, also due to social distancing, thus becomes the most suitamenti ble interpretative key of the post-Covid market scenario. But does the image just described really correspond to reality? Some of us agree, others are doubtful, others disagree. Today, more than ever, we have the undeniable need to contextualize the status of the goldsmith retail with respect to the market through a high-resolution photograph». Adds Fabrizio Valente, Founder and CEO of Kiki Lab: «The pandemic has accelerated some trends that were already present on the market: first of all, the greater digitalization of the decision-making process, which is going on in the New World, together with the strong restoration of centrality for store customers and physical relationships with shopkeepers. So, "long live the stores", but only those able to quickly learn the new languages of customers and to stay tuned on new expectations.»