Startup & Carats, now at its second edition, is back as part of the T.Gold event, this time in the same exhibition area as the Vicenzaoro trade show. Organized by IEG with the joint strategic management of ITA (Italian Trade Agency), the exhibition and informative area is entirely dedicated to Startups and Innovative SMEs that could be of benefit to visitors and exhibitors who will be able to discover new opportunities for developing, optimizing and fine-tuning technologies at the service of jewelry. «Thanks to ITA, the project will be presenting 12 certified Start-ups and innovative SMEs that offer a transversal range of products,» commented Matteo Farsura, Exhibition Manager Jewellery & Fashion at IEG. «These companies were selected in consideration of three areas of activity: innovative jewelry, digital services for companies, procedures and techniques linked to production processes.» The aim of the operation is to help and support Italian companies to become digitized and to promote innovative Start-ups by connecting all the players along the jewelry supply chain with the most dynamic. From processing to distribution, technologies and the finished product, every exhibitor with have the chance to draw on the expertise of young companies, some from other sectors, while others respond to the specific needs of the jewelry industry. At this edition of Vicenzaoro September 2021, the twelve companies taking part in the Startup & Carats project are: Art&- sofT, a Digital Agency that specializes in constructing entrepreneurial strategies for high range; Avel Lenttan Jewelry, a unique high jewelry brand based on technology for preventing forgeries; Contents, a company which, thanks to its system fueled by Artificial Intelligence, offers integrated solutions for on-line business; Gioielleria Italiana, a platform that streamlines distribution processes, particularly for customized jewelry; IL3X, a tech partner that operates in the field of augmented reality; In-To-China, a Digital Export Platform that creates a single port of entry into the Chinese market; Isendu, an Italian start-up that helps increase e-commerce through shipment automation; Officina Orafa, which operates in production with 4.0 procedures; Particular Materials, a company that creates circular production platforms to integrate nano materials into industrial products; Purple Soft, which develops innovative technological solutions to speed up corporate digitization processes; Gioiello REM™, Relive Emotional Moments, which inserts multimedia content into its jewelry by means of an App; and Xingu, a 100% Amazon Focus Italian agency that helps brands maximize their investments on Amazon on a global scale.