Waiting for Vegas

From 1st to 4th June, Couture, a cult moment for the US market, will be staged at the Wynn Resort in Las Vegas. To get the ball rolling, an event dedicated to Made in Italy on 31st May

Four days for a full immersion in the world of fine and luxury jewelry and top-of-the-range timepieces. Insiders are aware of this and are preparing to land in Las Vegas and head straight for Couture at the Wynn Resort from 1st to 4th June. Ranging from historic brands to up-and-coming designers, Couture is a strategic marketplace for anyone targeting the overseas market because it is here that you can get yourself noticed by the media and influencers from various backgrounds and it is here that the US buyers who matter gravitate.

Bergdorf Goodman, Marissa Collections, Twist, Reinhold Jewelers, Borsheims and Neiman Marcus are among the “local” regulars, while if we need a few examples of the brands in attendance, we could mention Bayco, Bell & Ross, David Yurman, Fernando Jorge, Jacquie Aiche and Nikos Koulis. Names that, without exception, capture the essence of international contemporary creativity and design.

Another highlight of this 2023 edition will be the Las Vegas Antique Jewelry and Watch Show - LVAJWS -, which will now be held in the historic Lafite and Latour ballrooms. This area underlines how the world of vintage now no longer coexists purely with the watch industry but also perfectly integrates with gold and jewelry too.

Also on the agenda is the evening of 31st May during which the customary Preview Night Event will take place. A convivial moment that will allow the entire community to meet informally to do business outside business. At the same time and on the same evening, the best of Made in Italy, entitled “Che Gioia Vivere”, will be on show at the LaFleur Patio during what has been called “A Night in the Italian Jewelry Museum”. A special moment dedicated to the beauty of Italian jewelry, sponsored by ITA – Italian Trade Agency.

The prize-giving ceremony of the now customary Couture Design Awards has, however, been scheduled for Saturday evening when the winners of each category will be taking the stage. One of the most coveted categories is certainly the "People's Choice Award", capable of capturing the public's mood.

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