Waterfall: the New Collection by FerrariFirenze

The eternal contrast between tradition and contemporaneity sometimes finds unexpected mutual points of encounter. What might seem a veritable dilemma, an insurmountable dichotomy, can lead to pleasant forms of dialogue. This is particularly true of creative minds, who know how to take a cue from every reality that best matches their spirit, thus making it part of their style. A modus agendi that has also been adopted at Villa Corsi Salviati, a 16th-century aristocratic residence that has been home to FerrariFirenze artisans and designers for the past ten years. Ilaria Furlotti and Giulio Ferrari, the founders of the company, are the mind and heart of a brand that, within in a very short time, has been able to create and conquer its own public by being attentive to trends but also a cultivator of the most classic beauty, which never goes out of fashion. Factors that can be found in these made-in-Florence jewels, a location whose charm is like few other places in the world. 

Each collection is an absolute test bench where ancient and modern techniques, tastes of a distant past with almost futuristic touches, are tried and tested, always in perfect balance between the parts. Twist Twist, Soffio, Bubbles, Spettinato and Vito are the names of some collections that have already become best sellers, and these have now been joined by the more recent Clover, Musica, Plissé, Foulards and Waterfall. The latter, for example, features necklaces, earrings and rings in which the precious stones almost seem to sway along 18k gold curves. When light strikes these colored gems, it cascades over the contours of the wearer's skin, while the components of each piece sway with a gentle movement that tinkles, caresses and embraces. Precious in the material - gold and ethical, natural and conflict-free stones - as well as in the hypnotic effect that captures the eye.