Gwyneth Paltrow's Goop Launches G. Label Jewelry

Goop, the modern lifestyle brand founded and helmed by Gwyneth Paltrow, has launched its first G. Label Jewelry Collection. «Every year on Apple's birthday, we get a new piercing, it's this little tradition we have. She was a big inspiration for this collection and helped me refine the designs. I named the pieces after her and her best friends. She'll definitely be "borrowing" her namesake earrings.» Gwyneth Paltrow introduces G. Label Jewelry, the first goop-owned jewelry collection  inspired by the classic jewelry stack that Paltrow is known for. The collection includes classic investment pieces designed for an everyday statement or an elevated occasion. When dreaming up the next incarnation of G. Label, the choice was obvious: Goop wanted a collection of cool, everyday-wearable accessories that straddle the line between fashion and fine jewelry. Edge-driven ear cuffs, Goop’s take on the classic signet ring, and the most perfect stackable chain-links custom-designed right down to the clasps—these are baseline pieces to build around and meant to fill in the blanks in your jewelry box. «My love for jewelry is well documented,» adds Paltrow as she secures one of several gold strands around her wrist. «I’m into layering various designers, but to do that well, you need a foundation that goes with everything. That’s what we set out to create with the G. Label Jewelry Collection.» Diamond-encrusted earrings, a Goop spin on the traditional signet ring, and dainty paperclip links—these are the baseline pieces to build around, to fill in the blanks in your jewelry box, to treasure forever.