Matilde Jewellery Lands Offline

The young sustainable London brand opens its first pop up store in Soho


The switch from online to offline is never easy, waiting for the expectation of digital is challenging but meeting in the so-called "real life" is special. Matilde and her sustainable jewels have taken this step and have "exited" temporarily from the screen, alongside for the first time her digital platform (opened in December 2020), a physical store in the Ham Yard Village in Soho, London. 

Five weeks, from 17 November to 24 December 2021 included, to know and recognize the brand’s eco-friendly jewelry live. «The launch in this experiential space marks a year of activity for Matilde Jewellery and I could not be more proud to see the brand come to life in a physical place, as well as have the opportunity to meet customers», explained the founder Matilde Mourinho. «The store not only gives me the opportunity to wear my pieces, but also gives me the opportunity to understand who my customers are and what they are looking for from a sustainable brand like mine».

All Matilde Jewellery jewels are made of recycled gold, embellished with lab-grown diamonds, environmentally friendly and carbon neutral, while gold suppliers are guaranteed by Scientific Certification Systems. All essential elements to ensure that Matilde’s jewels have the credentials to be defined 100% transparent and eco-friendly.

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