Vicenzaoro Highlights, Settembre 2024: The Return of the Tool Watch
Mühle-Glashütte for the first time in Time. Filippo Campedelli, Chief Marketing Officer of Movitalia, tells us about it
September at Vicenzaoro means Time, the B2B area dedicated to independent watch brands. Among the more than 40 brands in attendance, Mühle-Glashütte has chosen this important “marketplace”. Filippo Campedelli, Chief Marketing Officer at Movitalia, tells us about the German brand's latest new entries: «Our domestic market in Germany is certainly very important and the prestige of the Glashütte manufacturing area is now world famous. We are also enormously successful overseas, in the USA and Canada, but it is still important for us to be present and recognized in the major European markets. That’s why we come to Vicenzaoro, which, in recent years, has made a significant comeback on the watch market. This year we are celebrating 30 years in business, given that in 1994, Hans-Jürgen Mühle restarted the family business that dates back to 1869. They had stopped production due to the war and the division between the two Germanies. For this special anniversary, we are presenting several new entries: the 29er S.A.R. 1994 in limited edition, the new Sportivo line and the new Teutonia II GMT. The most recognizable model is undoubtedly the S.A.R., a tool watch to all effects, used by the German navy for rescue operations on the open sea since 2002. This long-standing collaboration with an entity that needs to operate in extreme conditions and have instruments of the highest precision is the proof of our brand's added values: reliability, robustness and precision.»