November 14, 2019 was a calendar date for Giorgio Armani who, in a suite of his hotel in via Manzoni in Milan, presented his first fine jewelry collection
Monday, 18 November 2019,
by Federica Frosini
The atmosphere and allure of the three collections exhibited in the suite of the Hotel Armani in via Manzoni could only translate into precious form the spirit of an unmistakable style that has made history. After the limited edition pieces launched at haute couture last July, Giorgio Armani takes another step forward with his first line of fine jewelry that completes his prêt-à-porter line. The designer thus adds a new card to the already composite lifestyle design, marked by the luxury of craftsmanship, the absolute elegance of the line and the material. Jewels that combine the essential essential modernity of Armani, to a soft taste with exotic references, with three collections in gold, diamonds, onyx and semiprecious: Borgonuovo, Sì and Firmamento. The Borgonuovo collection, whose name recalls the historic headquarter of the Milanese fashion house, is clean and linear and contains various variations on the theme of the GA logo. Pavé of white diamonds together with pastel-toned stones are the interpreters of a design that becomes pure decoration for the occasion. The Sì series, inspired by the olfactory feminine symbol of the brand, lives on color contrasts reworking the shape of the petal, multiplied in refined black onyx flowers with white and black diamonds that illuminate every movement. Finally the Firmamento collection, a riot of stars, crescent moon and white gold stars with brilliant-cut diamonds, with a stylized design enriched with super-precious fringes. On sale in the Giorgio Armani boutiques of the main cities of the world, jewels have a price range that starts from 1000 up to 30 thousand euros.