VICENZAORO January 2019. There’s talk about ‘rebranding’ and of important announcements for IEG.
January will be a pivotal moment for us, because we will be providing our exhibitors with more information on how the communities will be organized during the fair’s renovations, from the end of 2019, and we’ll present the extreme upgrade of the high-end range. An Icon project, which we are doing with other sector associations and with ICE to make Italy a focus of worldwide jewelry and to help it become an absolute landmark for jewelry and gold in all of Europe. We will work to reinforce the concept of the boutique show, strengthening the initiatives connected to buyers and events dedicated to the high-end range.
Tell us about Las Vegas. How are you promoting the next exhibition format, Premier?
Italy should present itself to the American public as a true star. The agreement between IEG and Emerald Exposition LCC is such that, at Premier, we will have an area dedicated to the storytelling. An arrangement for communities and types of products that focus on ‘beautiful Italian’ stories, coordinated to offer even buyers a clearer path. In addition, for the next Premier and over a year’s time, we’ll kick off a series of initiatives that will be added to last July’s roadshow in the main gold districts in Italy.
Next appointment is November with VOD in Dubai. What do you have down the pipe in light of Expo 2020?
Our biggest project for the next two years is to grow VOD Dubai International Jewellery Show and bring jewelry to Expo Dubai 2020. We have begun a journey of ‘convergence’ between the various luxury sectors, which will see its first results at the next edition (14-17 November 2017). In fact, the Optical Show Vision-X, Arab Fashion Week and Dubai Design Week will all be held in the same period. All the changes that involve the distribution system in the Middle East and North Africa, in addition to various initiatives to support the new business development in Dubai, make VOD Dubai International Jewellery Show a great opportunity for both the Italian and the International jewelry companies.