An invitation to step into LVMH Houses, from October 12th to 14th, to share with the public their diverse heritage, an extensive savoir-faire and concrete innovations.
Friday, 12 October 2018,
by VO+ Magazine
«The Journées Particulières is a unique event which showcases our artisans‘ passion for creativity and theri trades, and where the general public is able to meet the House's talents. The event is an innovation to discorre exceptional venues and carefully-preserved savoir-faire». Bernard Arnaud, LVMH Chairman and Chief Executive Officer, presents the fourth edition of the Journées Particulières event that starts today, Friday 12th October till Sunday 14th. An accessible and exceptional event open to all, that enables visitors to discover the inner workings of LVMH luxury Houses, often specular and continually innovative, which are part of their Heritage. This Edition focuses on experiences, interaction and encounters and each venue will offer a unique and original tour designed by the House. Flagship venues from previous editions will once again be opened, such as the salons of major Parisian House‘ (Dior, Chaumet, etc.) and Italian treasures (Bulgari, Fendi, Pucci, etc). In addition to these, new ones including: a road trip across the United States from Napa Valley (Colgin Cellars) to Benefit Cosmetics‘ headquarters in San Francisco a visit to the Argentinian Vineyard, Terrazas de Los Andes and a full immersion experience in the heart of the Australian and New Zealand vineyards (Cape Mentelle and Cloudy Bay). A total of 76 international venues, 39 of which are unprecedented, in 4 continents and 23 houses. The jewels for you to live with over the weekend will be in Rome at Bulgari boutique in via dei Condotti 10 ans Bulgari New Curiosity Shop. Designed by American architect Peter Marino, the boutique occupies the ground floor of two historical buildings: Palazzo Maruscelli Lepri and Palazzo Boffil. In Paris, Chaumet opens the door of the Salons of the Hotel Baudard de Sainte-James in Place Vendôme and in Venice you can enjoy the visit at T Fondaco dei Tedeschi, the first lifestyle department store by DFS group, a few steps from Rialto Bridge. An exceptional weekend to discover LVMH luxury houses through an unmissable journey not-to-forget.