Hancocks London Restarts from St. James's Street
Managing Director of Hancocks London, Guy Burton talks about the new chapter of the historic London boutique, a choice that honors the future, thanks to an ever glorious past
«Throughout our history, Hancocks has served as a distinguished jeweler and manufacturer. In 1849, we were originally the House of Hancocks, known formanufacturing jewelry, important silverware and the like for clients including royalty, heads of state, and the greatand the good. In 1916, we went on to become more of a shop and, post war, continued selling vintage and signed jewelry, while also still making our own designs. As we now move forward, it feels both authentic and deeply meaningful that we go back to being what we were originally known as: one of the world's fore most independent jewelry houses. Now, the jeweler can share its unique and historic story in its new Georgian town house premises and showcase its full collection for the first time in decades. Our new premises represent the modern Hancocks of today while acknowledging historic roots. It is four times bigger than our previous space and we have beenable to reimagine the customer journey and are now able to offer a bespoke and intimate experience befitting of our jewels. This is very unusual in the jewelry world and allows clients to feel relax when visiting us – this is veryimportant to us. Our new home provides us with the perfect space to showcase our unparalleled collection of incredibly rare, one-of-a-kind pieces we make and curate as well as our wider collections and pieces from our own archive. With this move, we reaffirm our commitment to providing our clients with a unique experience and a showcase of the finest craftsmanship in the world of jewelry. We are excited to be creating our own moment in Hancocks’ history and being able to showcase a full collection of the finest jewels, we have curated for thefirst time in many, many years.»