New Space for New Business at Vicenzaoro

«The aim of redeveloping Hall 2 was to support the growth of Vicenzaoro and meet the event's evolving needs. There were two objectives: put T.Gold back into the heart of the exhibition complex and expand the space available to exhibitors. T.Gold is experiencing a moment of rapid growth and is a strategic asset, as it showcases the entire supply chain, from metal and gemstone processing technologies to packaging. The project not only focused on square footage, but also, and above all, on the quality of the various areas. We transformed a structure with functional limitations into a 22,000-square-meter, two-level building with nine-meter-high ceilings on each floor — effectively the equivalent of two Hall 7s stacked on top of each other. This allowed us to add more than 1,000 square meters of space for T.Gold and to hold two annual editions of the new format. The old Hall 2 was seen merely as a transit area; today, it is a real connectivity hub able to enhance the Expo Center’s flexibility and simultaneously host different events, such as trade shows and congresses. From an architectural standpoint, we opted for a contemporary, essential and functional style. Focus was placed on services, catering areas, relaxation zones and, above all, ease of movement. Architecture must serve business needs and aid the exhibitors' work. For visitors, the primary advantage is easy navigation: four escalators, three connecting bridges and wide interior visibility provide immediate orientation, thereby optimizing time and meetings. Moreover, Hall 2 is a milestone in a broader masterplan for the Expo Center’s entire complex. A key element will be the arrival of the high-speed rail line with a stop just steps away from the venue, a development that will boost Vicenza’s accessibility and international appeal even further. The development process is already underway, signaling new opportunities for the future.»