Oroarezzo at the top
Here we are. From 13 to 16 May, the Tuscan event is back in the limelight with many new features, thanks to a new exhibition layout, a new claim and the presence of the top Made in Italy brands, together with the gold districts of Valenza and Vicenza
Trade show events have picked up strongly in the last two years. Indeed, we can say that every “player” has increased the quality of the offer thanks to a greater selection “upstream” by both organizers and companies, and “downstream” by buyers who, at a time of great chaos, have found trade shows to be a point of reference. This focus on making an upturn can also be seen at Oroarezzo, whose 2023 edition will be remembered as the show of “firsts”: the event has a new look, with neater layouts and a clearer division of the merchandise, making it easier to identify areas of interest, as well as an extremely effective business and buying experience. All the halls were occupied and Italian Exhibition Group’s basic idea is to tell the story of jewelry through the visitor’s route in order to enhance Made in Italy production to the maximum, including, as always, gold and silverware but now also jewelry. In fact, Oroarezzo 2023 also saw the Valenza jewelry district making its debut at the Tuscan event and taking part alongside the Arezzo and Vicenza gold districts, thus marking a moment of re-launch for Italian gold manufacturing centrality on the international market. Thanks to this greater completeness of the supply chain, buyers can also find the most suitable partners to create their own product line, with their own brands, a phenomenon that is spreading rapidly among chain stores and department stores, especially in Europe and the USA. The demand from private labels is currently mainstream in the industry, and Oroarezzo now boasts an exhibition display to meet every need. Hence the new claim, Shaping Jewelry Ideas. «A mix that looks at buyers from consolidated export markets, such as Eastern Europe, the USA and the Middle East,» adds Adelaide Ruzzi, Project Leader for IEG’s Jewellery & Fashion DIvision, «and, thanks to collaboration with the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation, also South East Asia and South America.»
OROAREZZO: SHAPING JEWELRY IDEAS
The evolution of Oroarezzo and its even more pronounced positioning in terms of gold, silver and jewelry manufacturing excellence, is further highlighted by the new claim and a restyling of its logo. «Shaping jewelry ideas,» explains IEG Jewelry & Fashion Division marketing manager Michela Amenduni, «is the promise of Oroarezzo, a platform where ideas are translated into precious creations. The focus is all on the creative soul, know-how and innovation of the exhibitors, manufacturing companies that, together with the tech solutions at the show, are the ideal suppliers for brands, chains and companies that intend to develop their own and private label collections. Even the logo, revised in its essential and clean lines, contributes to centering the visual identity of Oroarezzo on the core B2B offer.»
