Sarah Madeleine Bru: The Value of a Natural Gesture
The profiles of her jewels follow the naturalness of our daily movements, just as everyone’s commitment to sustainable production should also be natural
Baltic amber comes from mines in the Gulf of Gdansk in Poland. Jade from a family-owned Canadian mine in British Columbia, where mining only takes place during the summer. Red jasper is collected along Scottish beaches by Scott, a trusted gemstone hunter. Diamonds are recovered from second-hand jewelry. Garnets come from a family-run mine in Minas Gerais, Brazil. Revealing the origins of the materials that Sarah Madeleine Bru choses is a bit like laying the foundations of a contemporary novel based on those sustainable values that are now considered indispensable by many, but which, if you look further, are the pillars of an ethic as old as the hills. Sarah Madeleine Bru established her fine jewelry brand during the first lockdown of the pandemic. She believes in the quality of local, humane and sustainable practices, and is committed to promoting local production by working only with local artisans in London and Paris. «I really appreciate their expertise and I find working closely with them extremely valuable for improving the quality and longevity of our items. It not only helps to reduce the environmental impact, it also builds solid relationships that we can all rely on, with transparency.» The elegance of her first two collections is the result of careful research into people's natural gestures and is embodied in clean yet sinuous jewelry, designed to enhance the body's habitual movements.