Serafino Consoli: Towards New Horizons With Rainbow
Ivan Consoli, Ceo of the Bergamo-based brand, is increasingly aiming at global recognition
Vicenzaoro March - Vicenzaoro September. What has changed in these five months?
The numbers. Every entrepreneur dreams of making the so-called “boom”, of seeing his or her product explode and conquer the market, or rather, as in our case, that slice of the high-spending market that knows what it wants and is looking for a unique jewel with a strong personality. This has been our direction for some time now, but we can say that 2022 is seeing many important milestones materialize. After Couture, we have doubled, sometimes even tripled, the orders of our now “historic” overseas customers and also enlarged our portfolio. We can be found in the hot destinations in the States and in the world’s most well-known and recognized jewelers.
All due of a winning strategy?
Yes, most definitely. But this “phenomenon” is driven and supported by a product that speaks for itself. Our iconic collections, Serafino and Brevetto, continue to give us best sellers and even small variations on the theme constitute something wonderfully new, which immediately creates amazement and consequently an audience. Rainbow, the colored version of both collections, already met with enormous success at Couture and we plan to repeat that at Vicenzaoro.
What are the characteristics of Rainbow?
The addition of pink, yellow and blue sapphires offers a crescendo of nuances that enhance the movements and transformations of the Multisize Ring and the Ring-Bracelet, the cult pieces of Brevetto and Serafino respectively. While the simple gesture of adapting a ring to any size or transforming a ring into a bracelet is already astounding, when those thousands of links that make this “magic” possible are set with colored sapphires, in all the shades of the rainbow, instead of white diamonds, the effect is even greater.
A success due to engineering patents, then?
Not only. We are a company without subcontractors, in other words, we make everything in house. From buying the gold to the finished product. Total, all-round manufacturing. Therefore, the know-how we apply comes from, and is thanks to, our team, which gives us an inner boost of pride that few can boast. And now we have an additional awareness: having broadened our horizons, we have learnt to think like a brand with a homogeneous image with which we have achieved globally acclaimed recognizability.
The numbers. Every entrepreneur dreams of making the so-called “boom”, of seeing his or her product explode and conquer the market, or rather, as in our case, that slice of the high-spending market that knows what it wants and is looking for a unique jewel with a strong personality. This has been our direction for some time now, but we can say that 2022 is seeing many important milestones materialize. After Couture, we have doubled, sometimes even tripled, the orders of our now “historic” overseas customers and also enlarged our portfolio. We can be found in the hot destinations in the States and in the world’s most well-known and recognized jewelers.
All due of a winning strategy?
Yes, most definitely. But this “phenomenon” is driven and supported by a product that speaks for itself. Our iconic collections, Serafino and Brevetto, continue to give us best sellers and even small variations on the theme constitute something wonderfully new, which immediately creates amazement and consequently an audience. Rainbow, the colored version of both collections, already met with enormous success at Couture and we plan to repeat that at Vicenzaoro.
What are the characteristics of Rainbow?
The addition of pink, yellow and blue sapphires offers a crescendo of nuances that enhance the movements and transformations of the Multisize Ring and the Ring-Bracelet, the cult pieces of Brevetto and Serafino respectively. While the simple gesture of adapting a ring to any size or transforming a ring into a bracelet is already astounding, when those thousands of links that make this “magic” possible are set with colored sapphires, in all the shades of the rainbow, instead of white diamonds, the effect is even greater.
A success due to engineering patents, then?
Not only. We are a company without subcontractors, in other words, we make everything in house. From buying the gold to the finished product. Total, all-round manufacturing. Therefore, the know-how we apply comes from, and is thanks to, our team, which gives us an inner boost of pride that few can boast. And now we have an additional awareness: having broadened our horizons, we have learnt to think like a brand with a homogeneous image with which we have achieved globally acclaimed recognizability.
