The Evolution of Retail
From the emotional experience of in-store purchases, to sales on digital platforms, social commerce, premium services, e-tailers. Opportunities and criticalities. The case of China
Panelist Bio:
Christina Fontana: Graduating at Berkeley University in California, she joined Alibaba when the group opened its Milan office in 2015 and is now Head of Fashion and Luxury for Tmall Luxury Division in Europe and the United States. With more than 20 years’ experience in the digital, telecommunications and intelligent payment sectors, she helps companies to create a suitable strategy for their digital transition towards a new business model.
Isabella Traglio: With a degree in Letters and Philosophy and a Master at Bocconi University, she is certainly a multi-talented gemmologist. She began working at Vhernier at the age of 19 while she was studying. After experiences at Christie’s and Loro Piana, Isabella returned to Vhernier where she spent her time in the workshops and assisting the founder in production. After having furthered her career in Corporate Image, Retail and Human Resources, she is now the Deputy General Manager with responsibilities also in the creative and production department.
Tony Gherardelli: MBA and journalist, started dealing with digital since 1995 in Saritel-Telecom Italia. He was marketing director of I.Net from 1997 to 1999. He becomes marketing and communication director of Kataweb, the Internet Company of the L ‘Espresso Group and then joins the Inferentia DNM Group, now Fullsix, with the same position. Advisor of Fashion Technology Accelerator, he held the position of Head of Innovation Promotion in Intesa Sanpaolo from 2015 to 2020. He currently holds the position of Head of Lifestyle Services, a new area created in the Marketing Department of the Banking Division of the territories of Intesa Sanpaolo.