Vicenzaoro January 2026, the Start of a New Course
Matteo Farsura, Global Exhibition Manager Jewelry & Fashion at IEG, outlines the key points of the January edition, an event marking the start of a new era for the world's longest-running boutique jewelry show.
«2026 will be a turning point for Vicenzaoro. The January edition is the last of four transitional editions, all of which have gone very well, accompanying us through the process of renovating the exhibition center, which will be delivered next September. Despite the ongoing work, the IEG team has managed to ensure an excellent business experience, both in terms of sell-in and sell-out. Buyers now know that here they can purchase quality products and that over 1,300 exhibiting companies are waiting for Vicenzaoro January to launch their new products, making our boutique show a must for those who want to keep up with the latest trends. Here, retailers can meet the best international suppliers, ranging from gemstone dealers to packaging and high-tech companies, as well as finished product brands and independent designers. In recent years, however, IEG has also focused its efforts on creating networking and training opportunities so that buyers can find ideas for improving their approach to end customers. The global market demands not only high-quality products but also effective storytelling about what lies behind their creation, especially in order to meet the increasingly strong demands of Gen Z for environmentally friendly products. This gave rise to the idea of creating"2026 will be a turning point for Vicenzaoro. The January edition is the last of four transitional editions, all of which have gone very well, accompanying us through the process of renovating the exhibition center, which will be delivered next September. Despite the ongoing work, the IEG team has managed to ensure an excellent business experience, both in terms of sell-in and sell-out. Buyers now know that here they can purchase quality products and that over 1,300 exhibiting companies are waiting for Vicenzaoro January to launch their new products, making our boutique show a must for those who want to keep up with the latest trends. Here, retailers can meet the best international suppliers, ranging from gemstone dealers to packaging and high-tech companies, as well as finished product brands and independent designers. In recent years, however, IEG has also focused its efforts on creating networking and training opportunities so that buyers can find ideas for improving their approach to end customers. The global market demands not only high-quality products but also effective storytelling about what lies behind their creation, especially in order to meet the increasingly strong demands of Gen Z for products focused on environmental respect. This gave rise to the idea of creating a program packed with talks and seminars capable of providing visitors with the most suitable tools in this regard, an important plus for supporting those who are in contact with the requests and input of the end consumer. For this reason, we are proud to have developed an innovative trade fair format, acting as a trusted and strategic partner in every phase of the jewelry business.»