Vicenzaoro September 2024: The Path Continues
A few days before the start of Vicenzaoro, Matteo Farsura, Global Exhibition Manager of Jewellery & Fashion Division of IEG, takes stock of the cornerstones of the world’s fullest jewelry calendar, which now counts 9 events, 7 of which in Italy
With nine events in Italy and abroad, IEG’s Jewelry Agenda has doubled less than four years. Leaving aside the foreign jewelry events in Dubai and Singapore, on the domestic territory we can count the two editions of Vicenzaoro, T.Gold, Oroarezzo, two conventions in two key districts for Made in Italy - the Italian Jewelry Summit in Arezzo and the Gem Forum in Valenza - to which The Vicenza Symposium for technology will be added as of September 2025. A calendar that allows us to offer ample diversification to cover the entire supply chain and highlight the issues that need to be addressed with politics and institutions to operate in an increasingly competitive market. This growth path we have undertaken has already borne fruit, as demonstrated by a steadily growing attendance of foreign visitors, now equal to 60% of the total, closely followed by Oroarezzo. This has accelerated the restyling process currently underway at the Vicenza venue, which, in 2026, will see the creation, both in terms of space and services, of a fitting situation for what we have become: the most important trade show in Europe, one of the top three in the world. Since 2020, we have also developed open to the public formats that run parallel to Vicenzaoro, namely VO Vintage for vintage jewelry and watches, VO’Clock Privé for contemporary and independent timepieces. In just four years, these events have gained reputation and consideration by focusing on the passion for watches, also increasingly present in the B2B version in the show’s TIME area. This prompted us to try new strategies at Oroarezzo too, where in May, we proposed the first edition of Precious Fashion, a conference that focuses on all possible product synergies between jewelry, fashion and luxury. A further sign of how much energy we dedicate to supporting training and business development activities. There is no mainstream theme that is not touched upon in the numerous indepth talks that animate our events. A few examples? Sustainability, 3D printing and artificial intelligence are leitmotifs for us, besides of course, the search for future employees in view of a generational change that is now necessary to guarantee continuity to manual skill, the real trademark of Made in Italy.»
