Her Story: A Jewelry Experience
By getting imaginative, Her Story has created a jewellery design ethos that’s all its own
When creative minds Ankit Mehta and Kunal Shah joined forces to launch their relatively new company Walking Tree, their vision steered towards creating brands (Her Story in India, Unsaid Library in Europe and Shades of Love in China) “that would bear a strong customer emotional connect.” Her Story does just that with its six beautiful collections. Unveiled recently in India, the new brand’s identity hinges on a novel concept and immersive experience. “We are not creating jewels, we are creating experiences that will resonate globally,” says Ankit Mehta. “The brand is centered around ‘the modern multi-faceted woman’ and she is the raison d'être. We wanted to create a world of precious jewellery that speaks to this woman and lets her tell a story of who she is,” adds the co-founder. So, here’s what makes Her Story quite different: step into the salon and you come across two delightful walls with bunches of nattily set postcards – some with lovely artworks and illustrations, and some with inspiring and thought-provoking quotations. A study table, vanity console and a swing (yes!) add to the eclectic mood of the space done up in soft pastel tones. Browse around and pick up postcards that identify with your emotions and thoughts; indulge in some daydreaming, while at it (remember the swing?). While you sip on a drink and bite into a macaroon, the team asks you a series of questions, examines the postcards and, then, leads you to a collection that best describes your story and you. Of course, you can always look through other pieces to see what else you might fancy.
Her Story has brought our six meticulously designed collections, including double-finger rings, cuffs, bracelets, necklaces and statement earrings; each with a captivating take on inspiring themes. While its Heart of Blue captures the serenity and bustle of Jodhpur's blue bylanes through patterned fancy-cut diamonds set in a floral motif and surrounded by a semi-circle of intricate colour-stone inlay work, an inlay of lapis and turquoise in kaleidoscopic patterns, centering on faceted iolites, crafts a bewitching tale in blue.
Art deco skyscrapers in New York play muse to the Rising High collection. Though the jewels do not lend its self to movement; the dramatic edges, trillion-cut faceted diamonds, extruded metal and bold forms meld into edgy silhouettes. An ode to a woman, who is a dreamer, the Dream Weaves series is inspired by delicate Chantilly laces. Adorned with tulip-shaped solitaire diamonds and soft, scalloped edges of rose-cut diamonds – set in an en-tremblant technique – the jewels are indeed a pretty sight.
The Magic of Spring collection channels the joie de vivre, as it explores the beauty of Paris in spring. Reminiscent of blossoms, ombré blush pink sapphires are pavé-set over fine flexible mesh petals crafted in rose gold, while sparkling rose-cut diamonds evoke glistening dewdrops. The intricate threadwork and textures of the famed Lucknowi Chikankari embroidery is mirrored through the Threads of Time using tone-on-tone hues of rose-cut and full-cut diamonds that dance merrily around a central rose quartz – all set on rose gold. For the Spirit Of The Wild, the design team explores the Amazonian forest and its macaws. The line distills both the freedom of the remarkable birds and the will of a free-spirited woman: the layered feather motifs, individual handcrafted, move gently and are sprinkled with an ombré of pavé-set pink sapphires as well as white diamonds.
Consider us smitten!
Location: The evocative space is located at Raj Mahal, 33 Altamount Road, Mumbai (India).
Art deco skyscrapers in New York play muse to the Rising High collection. Though the jewels do not lend its self to movement; the dramatic edges, trillion-cut faceted diamonds, extruded metal and bold forms meld into edgy silhouettes. An ode to a woman, who is a dreamer, the Dream Weaves series is inspired by delicate Chantilly laces. Adorned with tulip-shaped solitaire diamonds and soft, scalloped edges of rose-cut diamonds – set in an en-tremblant technique – the jewels are indeed a pretty sight.
The Magic of Spring collection channels the joie de vivre, as it explores the beauty of Paris in spring. Reminiscent of blossoms, ombré blush pink sapphires are pavé-set over fine flexible mesh petals crafted in rose gold, while sparkling rose-cut diamonds evoke glistening dewdrops. The intricate threadwork and textures of the famed Lucknowi Chikankari embroidery is mirrored through the Threads of Time using tone-on-tone hues of rose-cut and full-cut diamonds that dance merrily around a central rose quartz – all set on rose gold. For the Spirit Of The Wild, the design team explores the Amazonian forest and its macaws. The line distills both the freedom of the remarkable birds and the will of a free-spirited woman: the layered feather motifs, individual handcrafted, move gently and are sprinkled with an ombré of pavé-set pink sapphires as well as white diamonds.
Consider us smitten!
Location: The evocative space is located at Raj Mahal, 33 Altamount Road, Mumbai (India).
