OA 2020 will be held from Saturday 18th to Tuesday 21st July in the Arezzo Expo Centre with a proactive listening approach on the part of IEG and a punctual response to sector companies that have been at a standstill for weeks due to the health crisis. Companies that are the country’s economic pride and which need to meet customers and international retailers in order to resume production and engage the market’s summer period.
Aware that the current circumstances may not allow international buyers to come to Tuscany, IEG, as the sector’s internal engine, is planning an “omni-channel” edition of OA to maximize meeting opportunities regardless.
Together with international organs and in constant collaboration with associations and exhibitors, the buyers’ countries of origin will be carefully selected in light, obviously, of the individual and different evolutions of the health situation.
Moreover, the Business Meeting platform, which IEG has been using for more than ten years to the excellent satisfaction of customers for exhibitor-buyer matching, will also be implemented for OA 2020. Significant integrations developed specifically for OA 2020 are now being finalized for this global networking tool, which, for example, will allow video conference meetings to take place with buyers at each stand. Buyers will therefore be in ideal conditions for respecting their confirmed meeting agendas whether physically at Arezzo or connected on-line through the I-MOP platform: IEG Meeting Omnichannel Platform.