The Return of Vicenzaoro September 2021

Over 800 exhibitors, with the high-range Icon district sold out, the high-tech T.Gold show and the debut of the new VO’Clock format. Here’s where the re-start begins

Five days for an invaluable “snapshot” of the jewelry world are underway, promising, as always, to be full of events and business opportunities. Or rather, #SAFEBUSINESS, in accordance with the re-start plan put into action by IEG Italian Exhibition Group to guarantee a safe and certified trade show experience. The claim of the 2021 edition of Vicenzaoro September – which boasts the support of the Ministry of Foreign Affairs and International Cooperation as well as the Italian Trade Agency (ITA) – is, in fact, “The State of the Art”, underlining the importance of capturing a “still image” of the industry today in order to understand how it has changed during and after the pandemic. And Vicenza’s Jewellery Boutique Show – the sector’s first “live” event in Europe this year – is undoubtedly a unique chance for all those taking part, exhibitors and visitors, to grasp the important message of renewed faith that aims at a rapid recovery in the wake of growth trends that have, at last, returned to pre-pandemic levels: Italian exports registered a +2.8% increase compared to the same period in 2019, (the +86% compared to 2020 is of little statistic value in view of the health crisis). The presence here at VOS of more than 800 companies, including numerous big international players, 60% of which are Italian, is the proof. A supremacy that has always allowed Vicenzaoro to provide a preview of some of the season’s mainstream products, also with the aid of successful concepts like Trendbook and Trendvision, one of the most highly-anticipated events. Moreover, the exhibition offer extends to the high-tech aspect of the supply chain with T.Gold, the show traditionally scheduled for January, a veritable worldwide reference point for those who want to keep pace with technology and know that they will find the best manufacturers of all types of machinery and devices for jewelry production and creation processes gathered together here under one roof. One event brought forward to September from its classical position at the beginning of the year, is also VO Vintage, which, from 11th to 13th September, in an elegant and exclusive lounge, will be welcoming some of the top dealers in this particular market niche, which, to be honest, is no longer such a niche these days. Quite the opposite, with figures in constant growth and “second-wrist” sales estimated at between 29 and 32 billion dollars. A community open to buyers and watch-lovers alike, who will have the chance to listen to indepth talks held by internationally renowned personalities and physically touch items worth several thousands of euros. With a view to expansion and a more complete offer, another format is making its debut at VOS: VO’Clock, the B2B area dedicated to contemporary watchmaking which, at its very first edition, already counts 23 independent brands. For the rest, Vicenzaoro will have a similar aspect to last September when, during Voice, all the exhibitors’ stands were the same size and look. There will also be the usual subdivision into Communities – in other words, Creation, Look, Essence Gem, Evolution and Icon, the latter, specifically for top-of-therange, being all sold out – while the digital aspect, which dominated the scene in 2020, will definitely have a significant voice although mainly in the post-show in order to guarantee exhibiter-buyer matching continuity. With a series of numerous live events – some of which viewable all over the world in live streaming -, VOS will also be exploring style and design trends and focus on moments of analysis and study of the industry’s state of the art. Strategic information, also in anticipation of what will happen abroad in the coming months: thanks to a recent partnership with Informa, in 2022, IEG will be the promoter of a new event in the Emirates entitled Jewellery Gem & Technology in Dubai, scheduled to take place from 22nd to 24th February at the Dubai World Trade Centre, while for the USA and China, two ad hoc editions of Vicenzaoro are in the planning stages. In short, the show is changing its skin, evolving and adapting to new market needs.

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