The new Prada campaign

The new Prada Fall Winter 16-17 Campaign.

Shot by Steven Meisel, the new Prada Fall Winter 16-17 campaign features twenty-seven top models.

“Presented as a series of rough collages, the campaign evokes the deeply human – and inexorably feminine – nature of Prada’s eclectic collection. The designer depicts a woman’s identity as conundrum, an intersection of overlapping and interdependent systems. Every woman carries on her body fragments of her own history, her experiences, her loves, her tragedies. These various references accrue with time, with age, with knowledge, so that each woman is an ineffable agglomeration of the symbols and indices of her personal journey. Such symbols find parallels in the simultaneously restrictive and liberating clichés of the feminine wardrobe: dress, corset, belt, garter, brassiere, high heel. In dressing each morning, a woman recomposes her unique collage of a life. Therein lies her strength.“