A complete Moooi world in the heart of London.
The interior design brand Moooi, known for its daring playful collection, just opened a store in the heart of London. It is situated just north of Soho, in London’s rediscovered neighbourhood Fitzrovia, historically favored by the likes of Charles Dickens, Oscar Wilde, Roger Fry, Virginia Woolf, Charles Laughton and other legendary, eccentric and forward thinking figures, which today is an attractive location for young artists, stylish brands and growing businesses with avant-garde ideas. Moooi’s collection makes itself at home at 23 Great Titchfield Street, in the proximity of world-class restaurants, hotels and galleries. The brand store occupies the ground floor space of the Moray House building, radiating an air of creative luxury with an eccentric touch, provocative and poetic at the same time, described by Moooi as a Rebellious Harmony. Moooi envisions the brand store to become a focal point for architects, designers and design lovers to gather ideas during their daily quest for beauty. Clients and passers-by will be compelled to enter the new store, discuss their interior aspirations, savors the Moooi experience and purchase their favorite designs.
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