On the occasion of the European premiere of "For the Love of Fashion", Alexandra Cousteau, globally recognized leader on water issues and sustainability and Jeffrey Hogue, chief sustainability officer of the international fashion retail brand C&A, have emphasized the need for a paradigm shift in the cotton value chain. "Approximately half of all clothes manufactured globally are created with cotton, but conventional cotton farming risks harming our planet irreparably", said Cousteau at a screening event in Berlin. "We are excited to support a documentary that provides a window into more sustainable cotton practices. Ultimately, we would like to inspire Brands and consumers that more sustainable cotton has significant advantages for people and the planet," Hogue said.
In the 60 minute documentary, hosted by Cousteau, who travels to India, the United States and Germany, and reveals to viewers how crucial the shift is to more sustainable methods of production. 2.4% of the world's crop land is planted with cotton and yet it accounts for 24% and 11% of the global sales of insecticide and pesticides respectively. Organic cotton delivers substantial economic and environmental benefits, but represents less than 1% of the world's total annual crop.
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