The Jewel Box by Chanel

A new luxurious pop up store opened in New York

Located on the 7th floor of the New York-based department store Bergdorf Goodman, The Jewel Box, is the new luxurious pop up store opened by Chanel: a very interesting new space embodying the feel of an 18th century Parisian apartment with modern décor elements, created to let the clients discovering Chanel Fine Jewelry as they would in a private home. Set against a backdrop of neutral walls with traditional Parisian moldings, richly appointed bookcases and modern furnishings, the jewels are beautifully celebrated in its purest form – as intimate objects that reflect a deeply personal story.

 

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