Couture Las Vegas 2026: Excellence in Design between Business and Creativity

From May 27 to 31, the Wynn Las Vegas hosted a new edition of Couture, one of the most exclusive events dedicated to designer jewelry and high-end watchmaking. With over 500 international exhibitors and a highly curated selection of established brands and emerging talents, the show once again confirmed its status as a key reference point for the high-end segment. As is well known, unlike large-scale trade marketplaces, Couture focuses on a more intimate and selective format, aimed at a qualified community of global retailers, designers, and media. Among the protagonists were iconic names alongside new voices in contemporary jewelry, in a mix that highlights stylistic research, craftsmanship, and innovation. Key moments included the Opening Night, which kicked off five days of meetings and relationship-building, and the evening happenings of Couture After Dark, which helped strengthen networking in an exclusive setting. Special mention goes to the Couture Design Awards, which celebrated the best creations in a museum-quality display, judged by panels of retailers, experts, and designers. Among the most anticipated categories, Best in Innovative was awarded to the brand Pen Mané, followed by Italian brands Francesca Villa and Busatti 1947. The Best in Haute Couture title went to Ashna Mehta for a creation featuring white and fancy diamonds, Best in Pearls to Jiahn, and Best in Bridal to Uniform Object. The special Cindy Edelstein Award was presented to Elizabeth “Beth Anne” Bonanno for The Gems Project. Pen Mané also received the coveted Editor’s Choice award, followed by Italy’s Mariani and newcomer Juliana Xerez Fine Jewelry.