Crieri’s New Female Campaign
The images of Crieri’s new “/fem-mi-nì-le/” campaign convey a positive message of rebirth. A project created in collaboration with artist Anna Chiara Gianuzzi
The combination of different artistic expressions often gives rise to highly valid projects that are as much aesthetic as intrinsic. And Crieri’s new campaign is the proof. Entitled “/fem-mi-nì-le/”, it introduces an unconventional creative approach and a new way of looking at jewelry storytelling. An innovative project in which the Valenza-based company has decided to express itself through the language of art, relying on the sensitivity of photographer Anna Chiara Gianuzzi.
The collage technique that the artist suggested and used, has led to the construction of a picture story featuring jewelry from the Firmamento and Glicine collections. Inspiration for the concept came from Anna Chiara Gianuzzi’s work that goes under the emblematic title of “Impersonal”: a series of photographed collages in which hands represent “the element” that contributes to reconstructing female bodies, conveying a positive message of rebirth.
«Our new /fem-mi-nì-le/ campaign originated from the encounter of two sensitivities, ours and Anna Chiara's, and took shape in a natural and unconventional way. A deep understanding with the artist set in right from the start. We gave no limits or boundaries to her creativity and entrusted in her completely. Our idea was to make room for an approach that was far removed from the sector’s classic standards and to introduce something that would allow us to stand out on the jewelry scene while also stimulating debate,» commented Michela Saracino, Sales and Marketing Manager at Crieri.
The collage technique that the artist suggested and used, has led to the construction of a picture story featuring jewelry from the Firmamento and Glicine collections. Inspiration for the concept came from Anna Chiara Gianuzzi’s work that goes under the emblematic title of “Impersonal”: a series of photographed collages in which hands represent “the element” that contributes to reconstructing female bodies, conveying a positive message of rebirth.
«Our new /fem-mi-nì-le/ campaign originated from the encounter of two sensitivities, ours and Anna Chiara's, and took shape in a natural and unconventional way. A deep understanding with the artist set in right from the start. We gave no limits or boundaries to her creativity and entrusted in her completely. Our idea was to make room for an approach that was far removed from the sector’s classic standards and to introduce something that would allow us to stand out on the jewelry scene while also stimulating debate,» commented Michela Saracino, Sales and Marketing Manager at Crieri.
