Elodie for APM Monaco: A New Vision of Style
Printemps, the new collection by APM Monaco, a tribute to spring between refined design and experimentation, with Elodie as the new brand ambassador for Italy
A story of details and harmonies, an interplay of shapes and inspirations that welcomes spring with elegance and character. APM Monaco presents the Printemps collection, a synthesis of contemporary aesthetics and artisanal tradition, a journey through symbols and natural suggestions transformed into exquisitely crafted jewelry.
The collection is composed of four inspirations, each with a distinct identity yet united by a stylistic balance that echoes the season of renewal. Palme, the brand’s iconic emblem, represents the connection to its Monegasque roots and the South of France lifestyle. The palm leaf is translated into sophisticated designs with sinuous lines and luminous settings, a celebration of nature turned into ornamentation.
Rain Drops is inspired by the fluidity of spring rain, transforming its lightness into minimalistic and radiant jewelry. Stylized drops seem to float on the skin, playing with reflections that capture the ephemeral essence of water. Flowers narrates the bloom through petals and buds, poetic forms blossoming on rings, necklaces, and bracelets with subtle grace, a tribute to femininity and the gentle beauty of spring. Finally, Geometric Lines expresses the purity of essential forms, a pursuit of balance between structure and delicacy, perfect for those who embrace a bold and contemporary style.
Bringing this new narrative to life is Elodie, an artist with a magnetic presence and bold style, chosen as the brand ambassador for Italy. Her aesthetic, always in dialogue with trends yet never bound by them, perfectly embodies APM Monaco’s DNA: a dynamic, sophisticated femininity capable of reinventing itself with personality. “We are thrilled to welcome Elodie into our family,” says Kika Prette, the brand’s creative director. “Her energy and innate sense of style truly reflect the values of our brand.”
The collaboration will unfold through a series of exclusive projects, from photography campaigns to digital content and events where the artist will interpret the Printemps collection with her personal touch. A meeting of visions, a celebration of style that transcends time while preserving its essence. Thus, APM Monaco welcomes the new season with an idea of beauty that is never static but constantly evolving.
The collection is composed of four inspirations, each with a distinct identity yet united by a stylistic balance that echoes the season of renewal. Palme, the brand’s iconic emblem, represents the connection to its Monegasque roots and the South of France lifestyle. The palm leaf is translated into sophisticated designs with sinuous lines and luminous settings, a celebration of nature turned into ornamentation.
Rain Drops is inspired by the fluidity of spring rain, transforming its lightness into minimalistic and radiant jewelry. Stylized drops seem to float on the skin, playing with reflections that capture the ephemeral essence of water. Flowers narrates the bloom through petals and buds, poetic forms blossoming on rings, necklaces, and bracelets with subtle grace, a tribute to femininity and the gentle beauty of spring. Finally, Geometric Lines expresses the purity of essential forms, a pursuit of balance between structure and delicacy, perfect for those who embrace a bold and contemporary style.
Bringing this new narrative to life is Elodie, an artist with a magnetic presence and bold style, chosen as the brand ambassador for Italy. Her aesthetic, always in dialogue with trends yet never bound by them, perfectly embodies APM Monaco’s DNA: a dynamic, sophisticated femininity capable of reinventing itself with personality. “We are thrilled to welcome Elodie into our family,” says Kika Prette, the brand’s creative director. “Her energy and innate sense of style truly reflect the values of our brand.”
The collaboration will unfold through a series of exclusive projects, from photography campaigns to digital content and events where the artist will interpret the Printemps collection with her personal touch. A meeting of visions, a celebration of style that transcends time while preserving its essence. Thus, APM Monaco welcomes the new season with an idea of beauty that is never static but constantly evolving.
