ePlay and Art&sofT: Luxury as a Long-Term Vision

«We’ve experienced a year of great validation,» says Danilo Alagi, CEO of ePlay and Art&sofT, two companies that, with over 400 active clients in the jewelry sector, have established themselves as essential partners for digital innovation in jewelry. His words encapsulate a positive summary: 2024 was a year of normalization but also one filled with opportunities for those ready to seize them. «On one hand, the market has stabilized after years of speculative bubbles; on the other, it has rewarded those who had the courage to innovate. Our clients who invested in digital solutions achieved extraordinary results in terms of both market positioning and revenue.» Investing in advanced digital solutions, tailor-made for a complex sector like jewelry, has proven to be a winning strategy. According to Alagi, the primary challenge for many companies lies in the fragmentation of standard software. «Many software providers offer generic solutions adapted to the jewelry sector’s needs, but we chose a different path: developing native, industry-specific tools. For example, our integrated system, XOX, is designed to meet the precise needs of manufacturers, brands, and luxury boutiques. The market is flooded with disjointed suites that force clients into costly manual integrations. With XOX, we’ve eliminated these barriers, creating a unique and scalable ecosystem capable of managing everything from CRM to logistics, ensuring unprecedented operational continuity.» For Alagi, however, innovation is a continuous process, never a final destination. «Innovation must anticipate the market,» he asserts confidently. Looking ahead, the strategy for 2025 is built on two pillars: consolidation and innovation. «On one side, we want to strengthen our structure and further improve existing services, offering increasingly robust and high-performing solutions. On the other, we are investing in cutting-edge technologies such as artificial intelligence, blockchain, and mobile platforms to foster direct engagement with end customers.» This dichotomy between stability and innovation reflects the vision of a company that is future-oriented yet deeply rooted in its foundations. «We are building a base as solid as a mountain,» Alagi continues, «but without losing sight of the importance of always pushing the boundaries of innovation.» He concludes with a powerful message: «The world is moving fast, and we are moving with it. By its nature, luxury must innovate to succeed. The jewelry industry is starting to understand this, and we are here to lead this transformation. Our goal is to provide cutting-edge tools that not only meet today’s demands but anticipate tomorrow’s needs.»