ePlay/Art&sofT Group: Luxury Becomes Personalized

The world of luxury has no more secrets. This is ePlay/Art&sofT Group’s promise.  In fact, during the last edition of Vicenzaoro September 2023, the group presented a major innovation: Business Intelligence integration within its ERP-CRM software, called XOX (XtraOrdinary Xperience). Designed to offer an unprecedented experience, XOX proposes an integrated and synchronized environment capable of redefining the way luxury companies engage with customers, ensuring not only efficient data management, but also a complete understanding of each customer's personal needs. Powered by Business Intelligence, the software is able to gain an in-depth understanding of customers' behaviors, preferences and habits in order to create customized offers and tailor-made services. «The feedback has been really good,» commented CEO Danilo Alagi. «The opportunity that has attracted the most interest is that our BI does not require any intervention on the part of technicians, programmers, or any special IT knowledge, since its dashboards are configured in total autonomy. Another aspect that has met with particular success on the market is that our BI works in real time due to the effect of the software’s processing, which is not only and solely of an accounting, administrative and management nature, but also CRM. That’s why it is able to substantially cover the entire range of useful information for the customer. Another peculiarity is that, while working with widgets represented in the form of graphs of various kinds – pie charts, histograms, etc. - the analytical data can always be seen, therefore providing not only an overview, but also the chance to go into detail and analyze the different aspects without having to leave the dashboards that the user has potentially generated himself.» With this BI integration, XOX therefore takes on an additional prerogative to being exclusively a management software by transforming itself into a strategic tool that redefines the concept of customer relationship management in the luxury sector, simplifying company processes, increasing profitability and business success. In fact, this solution not only meets the needs of those who analyze data and trends - from data analysts to sales departments - it is also a powerful leadership tool for entrepreneurs since it gives them a clear and detailed view of every aspect of their business: from sales performance to customer satisfaction, all in one integrated platform.