ePlay/Art&sofT’s New Revolution

Vicenzaoro, to be held from 6^th to 10^th September 2024, is the ideal stage for ePlay/Art&sofT Group, a renowned digital agency based in Valenza, which will use this prestigious event to introduce its new XOX CRM module. This innovative solution aims to profoundly transform customer relationship and daily operations management for jewelry boutiques and brands. A resolution that finds its credibility in the solid experience of ePlay/Art&sofT, for over 25 years a strategic partner for the development and growth of marketing, sales and management projects for high-end jewelry companies. XOX CRM is a state-of-the-art tool designed to integrate Business Intelligence and optimize B2B and B2C interactions. It stands out for its ability to facilitate cross-selling and alternative-selling, thanks to its integration with internal and third-party ERPs. Data centralization eliminates duplication and simplifies procedures, ensuring a fast and smooth implementation. One of the key features is the Client Profile dashboard, which provides a comprehensive and detailed view of customer information, including buying behavior and preferences, thus enabling advanced marketing strategy customization. This process enhances the effectiveness of campaigns and increases sales opportunities, making information management more efficient and timely. Danilo Alagi, CEO of ePlay/Art&sofT Group, said: «We are excited to present the new release of XOX CRM. An innovative solution created in collaboration with some of the biggest jewelry brands and boutiques in Italy. We are personally immersed in the reality of jewelry every day. Our software reflects market trends and the objectives of dynamic and ambitious entrepreneurs. XOX CRM will effectively and rapidly revolutionize the way of working for all those who understand the importance of this tool at this current time.» Besides reflecting an ongoing commitment to excellence and to adapting to modern market challenges, the innovative XOX CRM solution once again demonstrates the Group's ability to introduce innovation into the jewelry industry.

To discover the Group’s latest news at Vicenzaoro: Stand 132 - Hall H3.2

For further info: +39 0131 950162; info@art-soft.it