ePlay e Art&sofT: Between Applied Consulting and Multidisciplinary Synergy

How to communicate the language of luxury? A complex question, especially considering the rapid evolution of the high-end jewelry sector, which is increasingly influenced by the dynamics of an ever-changing digital world. ePlay and Art&sofT respond promptly to this challenge. With over 25 years of consolidated experience, the company is able to offer an exclusive clientele of jewelry manufacturers, international brands and luxury jewelers the most innovative tools and strategies to enhance their work and support creative and commercial routes. «Our aim is to build strategies that go beyond the product by promoting the unique identity of each customer through creativity, technology and storytelling,» explains Daniela Sburlati, Chief Marketing Officer. «Each project is designed to excite and conquer by speaking the language of contemporary luxury.» ePlay and Art&sofT’s philosophy is based on “applied consulting”, a methodology that transforms specific needs into practical and customized answers. It all begins with an in-depth analysis of the customer's peculiarities in order to identify the tools that exactly meet their needs. A method that offers the chance to stand out in a competitive market by adopting advanced technologies and a meticulously detailed image: from software to visual communication, marketing, the web, photography and video-making. The secret of a timely and empathetic offer lies in the perfect synergy between four departments, each of which contributes to the customers’ success with an integrated and growth-oriented approach. The eManager - Software & App Business Unit develops ERP, MES and CRM solutions designed for the jewelry industry. Tools that enable the management of the entire production cycle, from precious metal and stone traceability to logistics and warehousing, offering control and optimization at every stage. Thanks to advanced functions, such as real-time production monitoring and customer profiling, the department guarantees efficient business processes that are perfectly integrated with websites and sales platforms. At the same time, the eCreative - Graphic & Web team shapes the brand’s digital identity, designing institutional websites and e-commerce with attention to aesthetics, functionality and storytelling. The goal is to create elegant, high-performance platforms that reflect the uniqueness and value of the brand. The eNetwork - Marketing & Social sector is responsible for elaborating advanced communication plans aimed at strengthening the brand’s positioning in the luxury market. Market analysis is intertwined with content marketing and social media management, enhanced by advertising campaigns on Google and Meta. Moreover, collaboration with journalists and editorial offices also guarantees an authoritative and strategic presence in the trade media. Lastly, in the eLight - Photo & Video department, the beauty of jewelry comes to life through images and videos that capture its essence. Every production, from photo shoots to TV commercials, is designed to integrate with marketing strategies and digital projects, ensuring an aesthetic and narrative coherence, which aims to enhance exclusivity and craftsmanship. Completing a tailor-made offer is eManager ERP - XOX Edition, a management software designed exclusively for the jewelry sector that integrates advanced modules such as CRM & Sales, Business Intelligence and MES, fundamental tools for tracking, managing and analyzing business processes. Thanks to its web-based technology, the system guarantees continuous updates and unlimited scalability, adapting precisely and flexibly to the customers' needs. «We have always believed in the importance of combining specialization and innovation,» Danilo Alagi, CEO of ePlay and Art&sofT, points out. «Our vertical approach allows us to offer unique solutions that integrate know-how, creativity and technology, guaranteeing exceptional performance for our customers.»