Eyes Wide Open on The New Men's Collection by Vram

Emerging from a transformation in gender identity that has reshaped the fashion landscape in recent years, men's jewelry now benefits from the aesthetics of contemporary brands with expansive creative visions. The latest among these is Vram, a Los Angeles-based brand founded by Vram Minassian, renowned for his innovative and artistic approach. This September, the designer unveiled his first men's collection at Just One Eye, a celebrated concept store and gallery in Los Angeles. After years of development, he decided to reinterpret some of his most iconic designs, adapting them for larger hands and incorporating a new material: sterling silver with an oxidized finish. “When we captured the first images, the effect was striking, and I realized we were witnessing something special,” says Minassian. “Working with men reveals a new energy, fresh modes of expression, and new ways to engage with jewelry. I am excited to see how they will make my designs their own.” His vision is clear: to elevate men’s jewelry to a recognized art form that communicates identity and individuality. The pieces tell this story through sinuous, powerful profiles, embodying a masculinity that is both robust and sensitive to beauty, open to everything that surrounds us. The exhibition, titled “Vram @ Just One Eye,” opened with an exclusive preview on September 12 and will be accessible to the public until October 14. It’s a must-see event for fashion and art enthusiasts!