• Home
  • News
  • FerriFirenze: From Florence with Love

FerriFirenze: From Florence with Love

FerriFirenze promotes the charm of its jewelry all over the world through tailor-made experiences that preserve the essence of fine Italian craftsmanship


Before the digital age, postcards were what attracted art and culture lovers from all over the world to Florence with its Duomo, Ponte Vecchio and Renaissance artworks. Now, with the same mission, FerriFirenze continues to divulge the artistic, historical and cultural heritage of the city by promoting the unique style of its jewels through a series of exclusive experiences. It all began within the historical walls of Villa Corsi Salviati, where Ilaria Furlotti and master craftsman Giulio Ferrari - the brand's founders - renew the value of Made in Italy by forging jewelry that combines traditional techniques, such as knitting and crochet, with modern innovations. In a dynamic workshop, highly experienced master craftsmen work side by side with young talents, pouring new life into the art of jewelry making. FerriFirenze disseminates this art around the world through a series of special initiatives. Each piece, almost like a love letter from the cradle of the Renaissance, embarks on a journey to reach a demanding and sophisticated audience. Artisans sometimes complete their masterpieces only hours before departure to ensure that every detail is perfect. Aware that modern women choose to wear their jewelry rather than keep it hidden, FerriFirenze responds with collections made of the highest quality materials and rare patterns. Conflict-free diamonds, set in 18-carat yellow, white and rose gold, together with emeralds, rubies and sapphires, create an exclusive aesthetic that ennobles the value of Made in Italy. To promote this value, the brand has opened a series of pop-up boutiques in several European locations this summer, including London and Mykonos, and is now preparing to take its excellence to the metropolises of Hong Kong, Riyadh, Singapore, Istanbul and Seoul for the fall. The temporary boutiques, organized in collaboration with local partners, promise to offer an enthralling experience for customers by immersing them in the art and history of a brand that is synonymous with excellence. And so, in different corners of the world, the magic of Florence lives on, enchanting anyone who has the privilege of wearing a FerriFirenze jewel.

Share this article:

Subscribe to our Newsletter

Your browser is out of date!

Update your browser to view this website correctly. Update my browser now

×