Metaverse Lessons

I t was the early '90s when Paola de Luca introduced trend forecasting to the world of jewelry. Her ‘The Jewellery Trendbook’ is now 20 years old: an important anniversary that confirms the value of macro trend research as a fundamental part of today's brand strategies. The event will be celebrated today, as of 11 am, on the Main Stage in Hall 7, with the meeting entitled “Chromaverse. How the Metaverse and NFT's are affecting Consumers and the Jewellery sector”, an unprecedented format by Trendvison Jewellery + Forecasting, IEG's independent Observatory, headed by Paola De Luca, who is also its Founder and Creative Director. An event which will also see the preview launch of the new Trendbook 2024+. «We are undergoing a historic moment when the element of experience is fundamental. We at Trendvision want to constantly innovate, which is why we have created a new TED format of cultural-entertainment in which we will talk about augmented reality, how the metaverse is influencing the world of luxury and jewelry, cultural marketing and, of course, new macro trends, in order to have a real taste of what the future holds.» The exclusive panel will host exceptional names such as Lynn Yeager, writer for Vogue USA, Rebecca Foerster, President of Hearts on Fire, Angie Marei, Founder and Fine Jewelry Designer at Marei New York, Anna Adriani, Communication & Marketing Director at Fondaco dei Tedeschi, and Naman Sidharth, Co-founder of NFJ Labs.