Out Of Home: the New VisitRimini Campaign
In collaboration with Italian Exhibition Group, VisitRimini presents its 2025/2026 campaign at the IlluMi space in Milan, giving voice to industry experts to tell the story of a whole new Rimini
On Monday, November 3, at the IlluMi space in Milan, VisitRimini—together with Italian Exhibition Group, Urban Vision Group, and Vox Group—will unveil the new Out Of Home 2025/2026 campaign. The event, moderated by Davide Deponti, will bring together institutions, partners, and the press to reveal a different Rimini: lively, creative, and sustainable. Among the speakers, Michele Lari, Councillor for Sport and Culture, and Coralie Delaubert, Destination Manager of VisitRimini, will share their vision of a city that evolves with its time—blending innovation, art, and hospitality. The creative concept of the campaign is signed by Tomaso Perino, Creativity & Design Manager at Italian Exhibition Group, who has crafted a visual narrative that captures the city’s contemporary soul. Among the guests, Vito Pace, Vice President of Marketing & Sales at Urban Vision Group, will explore the strategic value of premium OOH (Out Of Home) advertising and the choice of key locations, while Francesco Varano, Head of Destination Management Solutions at Vox Group, will introduce the new Rimini Pass, a digital tool connecting experiences and hospitality. Founded to enhance and promote the local area, VisitRimini is the city’s official Destination Management Company. It manages 130 partner hotels, coordinates information and hospitality services, and gathers hotel industry data through the HBenchmark observatory. A dynamic organization that presents Rimini as a complete experience—blending culture, nature, and entertainment—capable of living and making people live it 365 days a year.
