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Piero Milano: Business and Creativity News

Travel as a metaphor for rebirth: Piero Milano launches a positive message with a new advertising campaign and upgraded e-commerce website

The first e-catalog and a new ADV campaign: at Piero Milano, business and creativity merge in an ambitious digitization strategy. «We have revolutionized our brand identity from the graphic and conceptual aspect and created an ultra-new layout for the B2B platform. The aim is to give a fresh, elegant and intuitive graphic imprint,» the company says. Tailor-made by the brand’s creative team, the platform has been set up to offer a personalized buying experience similar to traditional retail. Once registered, customers can access the online catalog, view all the collections, put in their order using an electronic cart and get an immediate response from the sales office. The jewelry items are scrupulously described by means of a portfolio of photographs that realistically displays every facet and detail: still life pictures, on body photos, close-ups and illustrations really make it possible to appreciate their wearability and versatility. In order to set the project in motion and promote the collections, the brand has launched an advertising campaign and videoclips filmed in Rome: «Our claim aims to transmit a positive message of recovery. Rome provides the background to the story we are telling in which our jewelry plays the leading role and the desire to return to travelling in Italy is perceived.»

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