Serafino Consoli's New Image
New faces and communication channels, but the same DNA focused on the "wow" effect for the company that has made "invented jewelry" its trademark
Always dynamic in spirit, and now dynamic in image and communication. Thanks to a new digital and multimedia campaign, Serafino Consoli's fine jewelry creations, characterized by unique technical and technological details that allow for the size and functionality to be modified with a touch, now express a stronger sense of identity, allowing the concept of "invented jewelry" to emerge. To convey the wonder of the ring that becomes a bracelet, or the magic of multi-size rings that cover all 30 standard sizes, or even earrings and pendants with adjustable settings that can be stretched or compressed in an instant, the brand changes the faces of the campaign's protagonists and focuses on the "wow effect" theme, a reference to the company's history, registered under the name "That's Wow!". Serafino Cosoli thus increasingly looks beyond borders, both geographical and otherwise, strengthening its awareness through social media and display networks. The brand's focus is on strategic markets such as the USA, South Korea, Germany, France, the UK, and Spain, without neglecting Italy, which has always demonstrated its appreciation for the innovative spirit that characterizes the brand, an icon of Made in Italy.
