The First Lenti 1963 Campaign
It is an ode to femininity, elegance and Italian craftsmanship, the first, new campaign of the house brand of the Valenzan company Lenti Villasco
Lenti 1963, house brand of the Valencian brand Lenti Villasco, European leader in the design, production and distribution of high jewelry collections, launches its first advertising campaign inaugurating the new course of the company that is preparing to turn 60.
«Lenti 1963 creations are characterized by a recurring stylistic element: an idea of lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company», commented Danilo and Giuliana Lenti, CEO of the company. The first Lenti 1963 campaign celebrates the femininity, awareness and freedom that characterize the lifestyle of 21st century women, expressed in an elegantly casual mood that tells the collections designed and produced by hand by master goldsmiths Lenti Villasco.
The main subject of the campaign - which started on air on October 3 - is dedicated to the Bloom collection, followed by five other subjects for the Legàmi, Diva, Snake, Timeless and Colors collections.
A project that highlights the harmonious design of the jewels and the different cuts and carats of diamonds, selected with skill by the experts of Lenti Villasco. In pink, yellow or white gold, Lenti 1963 creations become precious travel companions of the protagonist of the campaign, the French model Lisa Louis Fratani who, thanks to the photography of Simone Falcetta, unleashes its seductive power in six different settings of everyday life. The graphic cage of the campaign stands out the new logo of the maison as well as its institutional color, a refined peach pink that recalls the femininity and timeless elegance of the creations Lenti 1963.
«Lenti 1963 creations are characterized by a recurring stylistic element: an idea of lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company», commented Danilo and Giuliana Lenti, CEO of the company. The first Lenti 1963 campaign celebrates the femininity, awareness and freedom that characterize the lifestyle of 21st century women, expressed in an elegantly casual mood that tells the collections designed and produced by hand by master goldsmiths Lenti Villasco.
The main subject of the campaign - which started on air on October 3 - is dedicated to the Bloom collection, followed by five other subjects for the Legàmi, Diva, Snake, Timeless and Colors collections.
A project that highlights the harmonious design of the jewels and the different cuts and carats of diamonds, selected with skill by the experts of Lenti Villasco. In pink, yellow or white gold, Lenti 1963 creations become precious travel companions of the protagonist of the campaign, the French model Lisa Louis Fratani who, thanks to the photography of Simone Falcetta, unleashes its seductive power in six different settings of everyday life. The graphic cage of the campaign stands out the new logo of the maison as well as its institutional color, a refined peach pink that recalls the femininity and timeless elegance of the creations Lenti 1963.
