The Goldsmith Tradition of Migliorini Gioielli, from Arezzo to Las Vegas
From the success of Oroarezzo 2026 to Las Vegas: Migliorini Gioielli, an Arezzo-based brand, is preparing to conquer international markets by exhibiting in the Italian Pavilion at the next JCK from May 29 to June 1 2026
Migliorini, a historic brand based in the Arezzogold district, reaffirms its presence on international markets by announcing its participation in the Italian Pavilion at the next JCK in Las Vegas, scheduled to take place from May 29 to June 1,2026. An invitation to delve into the excellence of Italian goldsmith art and discover creations that tell a story of light, passion and perfection. The appointment in the United States follows the recent commercial and institutional feedback achievedat Oroarezzo 2026, where the brand was among the ten winners of the 35th edition of Premiere, the international gold show competition.
The important prize was awarded to the "AbbracciamiDolcezza" bracelet, a romantic and contemporary jewel that expresses the concept of lightness through the symbolic design of a succession of hearts supported by a woven architectural structurein gold. Its value is the result of over 50 years of manufacturing experience during which co-founder Giovanni Migliorini managed to pass on an increasingly rare tradition: the production of American mesh gold chain. A leading player in the success of this iconic workmanship, Migliorini has been able to preserve the excellence of an entirely handmade chain, known in the United States as “Princesa”.Featuring a dense and regular weave, its harmonious aesthetic is due to polished gold, which enhances the individual elements, and a manual chiseling process that gives depth and movement to the surface. Its solid and elegantdesign is distinctive and always contemporary. Migliorini Gioielli Srl – the company’s name since 2007 when the Migliorini family took over 100% ownership – is currently led by Stefano and Marco Migliorini.
The family’s second generation has embarked on an evolutionary path by introducing new collections and new types of workmanship, which have contributed to taking the company to the global heights of goldsmithing. A journey where manufacturing experience, stylistic research and technical innovation unite and become a vast jewelry offer, available in various gold purities - 9KT, 10KT, 14KT and 18KT ¬– to provide a targeted responsefor an increasingly large and diverse clientele.
