The Neapolitan Spirit in Piti Malì' Bijoux

Naples, the sea, a light and colourful atmosphere. These are some of the ingredients that have made the formula of Marcella Maugeri, a young Neapolitan entrepreneur, head of her brand Piti Malì since 2016. A reality that already has about 400 sales points in the entire national and European territory (350 in Italy, 50 in Europe), in addition to the eponymous e-commerce, thanks to the ability to intercept that female world eager for a jewel out of the ordinary. The recognizability and authenticity of the pieces comes without a doubt from the choice of materials, especially silver, proposed with several 18kt gold baths and various rhodiums, then embellished by two natural stones such as tourmaline, agate, aventurine, and the sparkling touch of cubic zirconia. To underline the importance that Piti Malì reserves to the choice of stones, as carriers of beneficial energy and for the renowned capacity for spiritual purification. In the development of this project, Marcella Maugeri uses an all-female team, always attentive to the principles of sustainability, above all the plastic free adopted in the company and the use of recycled paper for packaging. At the level of collections, which today count 500 products, the brand always works around two macro annual lines, which are then enriched by special capsules made at particular times of the year, including necklaces, bracelets, hand kisses, rings and earrings, strong point of the brand. The goal for 2023 is to double the number of stores, so that she can reach as many consumers as possible, with an average price range product, accessible for an age target from 30 years old and up.