Verdi’s Italian Pride
For three generations, the Valenza-based company has offered creations brimming with character and personality, like those in the Rock'n'Roll and Funky collections
On the verdigioielli.com home page, the Excellent Italian Craftsmanship trademark, the tricolor flag accompanied by “100% guaranteed” and the Verdi “Italian Luxury Jewels” brand appear in that order. Italianness is a value that CEO Marco Verdi flaunts every day with pride, transmitting enthusiasm and energy to his team of skilled designers and craftsmen who create collections with an unmistakable character. A family business handed down through three generations, set up by his grandfather and developed by his father, which, at only 24 years of age, Marco took over in 1971 after its establishment a few decades earlier, changing its name and vision and setting out to trace the path that, in less than twenty years, has led to a never-ending expansion of the brand. To date, Verdi, with the help of major international partners and regular participation in high-end events, has conquered some of the most important luxury tourism “markets” - Venice, Capri and Taormina at the top of the list - as well as boutiques in the world's biggest cities and megalopolises: Rome, Paris, London, Geneva, Madrid, Vienna, Istanbul, Moscow, Doha, Baku, Jeddah, Dubai, Hong Kong, Singapore, New York, Buenos Aires... An unimaginable journey in the early days in a Valenza that, 50 years ago, despite already being the fulcrum of the best Made in Italy goldsmithing, aimed almost totally at a fast-growing domestic market with very little movement towards foreign markets. Hence the unconventional choice to look firstly beyond the Alps and then to all those markets interested not only in elegant, well-made and unique jewelry, but above all, Italian in soul and form. These mainstays are re-proposed in every single creation, masterpieces of craftsmanship and design encased in collections with deliberately musical names, inspired by different styles to be worn by women who are equally Rock'n'Roll, Funky, Pop, Soul or the more classical Opera or Bolero and so on. Savoir-faire excellency molded by Italian taste and style with great personality and marked femininity, resulting in a versatile, comfortable and easy to wear elegance, just like a casual dress that adorns the body with grace and naturalness. In Funky Collection diamonds and colored enamels set the lively pace, while the Rock'n'Roll Collection features turquoise, onyx, agate and coral, the latter an emblem of the Mediterranean and, in Verdi's case, of sustainability, thanks to a complex synthesis process that guarantees a natural raw material that never changes over time and has no impact on the balance of the coral reef.
