Vicenzaoro Highlights, January 2024: Ongoing growth Strategy

«In order to understand how to approach the coming year, one must always look at what was done in the previous year. Only then are you really able to understand exactly how the market is going, but you have to know how to respond, considering the current moment’s extreme geopolitical uncertainty. Clearly, our aim is always to do better in all areas of the company. Looking at the Group's individual brands, Brosway is still the best performing with excellent results, even in terms of the Las Vegas opening. Of course, here in Italy we are well known, we are appreciated for what we do, whereas in the US, we are perfect strangers and we need to build everything up. But the Italian product and the Italian spirit always have great value and a strong impact on the American public. Then, especially in terms of the Brosway world, the whole offer related to men is also very much appreciated. Let's say that the US market is like a training ground for us, a market that has had many ups and downs with important brands that have collapsed, but in which we have managed to find our space. Pianegonda is also popular, although Americans love gold and Pianegonda is still not very strong in this segment. After Betony Vernon's entry as creative director, the brand has seen some significant improvements on the product side but also from a media exposure point of view, thanks to the designer's own reports. Then we have S'Agapò, which, being a first price, always does well in Italy, seeing that market demands have lowered as far as average expenditure is concerned. If I were to sum up 2024, I think it will be a very difficult year because consumption will be affected by the current events as well as the strong cultural theme related to young people, who are less and less attracted to jewelry. So, to make jewelry more attractive, we have to clearly realize that a piece of jewelry must not only be beautiful, it must also have a story behind it that we need to find a way to tell. In this respect, we have always been extremely attentive to the constant stimuli of the market. For example, we were the first to realize - among the brands in our sector - the potential of TikTok. We have believed and invested in it with great results because our communication always works at 360 degrees and never leaves anything out. A thought for the coming year? I would like to reassure the market, and retailers in general, because ours are reassuring brands and we will do everything we can to give them ever greater peace of mind and certainty in offering our products.»