Vicenzaoro Highlights, January 2026: The Latest Jewelry Trend Report on China Has Been Released
Published by China Digital Marketing, the study illustrates a new consumer and audience scenario. At Vicenzaoro, four teams of livestreamers and bloggers will bring Italian jewelry to life on Chinese channels
China's jewelry market is witnessing significant transformations, defined by structural transitions and growing polarization across segments. According to the Gem & Jewelry Trade Association of China (GAC), the Chinese jewelry market reached RMB 779 billion in 2024. While the market size shows a slight decrease compared to 2023 (RMB 820 billion), both import and export values increased. Jewelry imports rose by 4.3%, reaching USD 119 billion. When the pandemic hit in 2020, import value plummeted to USD 32 billion, about half of the 2019 figure. Since then, the market has recovered and surpassed pre-pandemic levels, highlighting the strong growth of overseas jewelry in China.
Today, consumers are defined by profound regional and generational divides. Culturally, a regional axis contrasts globally influenced, design-oriented coastal cities with tradition-anchored, gold-centric inland provinces. Economically, another axis separates brand-driven consumption in high-tier cities from value-focused, e-commerce-enabled growth in lower-tier cities. The market is simultaneously being reshaped by millennials and Gen Z, whose rising purchasing power is fueled by cultural confidence and a preference for “Guochao” (China-chic) aesthetics that blend heritage with modern design, as demonstrated by the explosive success of brands such as Laopu Gold. This cultural shift, together with the boom in IP collaborations, challenges Western brands to move from simply selling in China to authentically co-creating with Chinese culture. On the global stage, China’s role in the jewelry landscape is more prominent than ever, underscoring its growing influence and consumption capacity. This research was developed by the CDM team, combining Italian and Chinese expertise to support both existing and prospective clients. By shedding light on emerging market dynamics, evolving consumer demographics, and innovative brand communication channels, the study points to the continued evolution of this market. Published by China Digital Marketing, the report outlines a new consumer and audience scenario. At Vicenzaoro, four teams of livestreamers and bloggers will bring Italian jewelry to life across Chinese channels.
Chief Executive Officer Claudio Pasta outlines the brand’s new direction, spanning five-year strategies, brand policy, market expansion, and a new boutique concept.
Today, consumers are defined by profound regional and generational divides. Culturally, a regional axis contrasts globally influenced, design-oriented coastal cities with tradition-anchored, gold-centric inland provinces. Economically, another axis separates brand-driven consumption in high-tier cities from value-focused, e-commerce-enabled growth in lower-tier cities. The market is simultaneously being reshaped by millennials and Gen Z, whose rising purchasing power is fueled by cultural confidence and a preference for “Guochao” (China-chic) aesthetics that blend heritage with modern design, as demonstrated by the explosive success of brands such as Laopu Gold. This cultural shift, together with the boom in IP collaborations, challenges Western brands to move from simply selling in China to authentically co-creating with Chinese culture. On the global stage, China’s role in the jewelry landscape is more prominent than ever, underscoring its growing influence and consumption capacity. This research was developed by the CDM team, combining Italian and Chinese expertise to support both existing and prospective clients. By shedding light on emerging market dynamics, evolving consumer demographics, and innovative brand communication channels, the study points to the continued evolution of this market. Published by China Digital Marketing, the report outlines a new consumer and audience scenario. At Vicenzaoro, four teams of livestreamers and bloggers will bring Italian jewelry to life across Chinese channels.
Chief Executive Officer Claudio Pasta outlines the brand’s new direction, spanning five-year strategies, brand policy, market expansion, and a new boutique concept.
