Vicenzaoro Highlights, September 2025: Club degli Orafi and Intesa Sanpaolo Outline the Path for the Future of Exports
Yesterday saw the second event organized by Club degli Orafi Italy in collaboration with Intesa Sanpaolo on the company process internationalization and new emerging geographies
Sara Giusti, Economist at Intesa Sanpaolo’s Research Department, Maria Cristina Squarcialupi, President of Club degli Orafi Italy and Unoaerre Industries – Vice President of Federorafi responsible for sustainability, and Matteo Masini, Consumer Goods Manager at the Italian Trade Agency, took a close look yesterday at the data, trends and tools for the industry’s internationalization.
Summing up, Italy is still the leading exporter of gold jewelry in Europe, accounting for over 50% of total exports from the EU27 countries. This consolidation was made possible by healthy export dynamics, which showed an average annual variation of 19% between 2019 and 2024, significantly higher than its main competitors such as Switzerland (3%), Turkey (13%) and France (1%).
Good results were achieved in several markets (in addition to the considerable increase in exports to Turkey), such as the United Arab Emirates (8%), the United States (12%) and Ireland (45%), although there was less diversification in outlet markets. Italy has also taken on an important role in trade with the United States and, with a 13% share of American imports, is the third largest supplier of gold jewelry after India (24%) and France (16%).
Company expectations regarding operations and strategies to be implemented on international markets, gathered through an ad hoc survey conducted by Club degli Orafi Italy and Intesa Sanpaolo, show a high level of interest in starting new activities, indicated by 30% of the sample, with particular involvement in e-commerce (44%) and participation in trade shows (44%), which is especially strong among micro-small businesses, with one in two expressing interest.
The attractiveness of Western European markets, which were identified as the areas of greatest interest for boosting internationalization by 48% of the sample, has increased, followed by the United States with 39%. These strategies also respond to the risks arising from US trade policies, which are urging companies to seek new customers in other markets (38%).
The quality of Italian products is still a lever that 31% of the sample recognizes as an element that can help reduce the impact of tariffs since their goods are harder to substitute.
Summing up, Italy is still the leading exporter of gold jewelry in Europe, accounting for over 50% of total exports from the EU27 countries. This consolidation was made possible by healthy export dynamics, which showed an average annual variation of 19% between 2019 and 2024, significantly higher than its main competitors such as Switzerland (3%), Turkey (13%) and France (1%).
Good results were achieved in several markets (in addition to the considerable increase in exports to Turkey), such as the United Arab Emirates (8%), the United States (12%) and Ireland (45%), although there was less diversification in outlet markets. Italy has also taken on an important role in trade with the United States and, with a 13% share of American imports, is the third largest supplier of gold jewelry after India (24%) and France (16%).
Company expectations regarding operations and strategies to be implemented on international markets, gathered through an ad hoc survey conducted by Club degli Orafi Italy and Intesa Sanpaolo, show a high level of interest in starting new activities, indicated by 30% of the sample, with particular involvement in e-commerce (44%) and participation in trade shows (44%), which is especially strong among micro-small businesses, with one in two expressing interest.
The attractiveness of Western European markets, which were identified as the areas of greatest interest for boosting internationalization by 48% of the sample, has increased, followed by the United States with 39%. These strategies also respond to the risks arising from US trade policies, which are urging companies to seek new customers in other markets (38%).
The quality of Italian products is still a lever that 31% of the sample recognizes as an element that can help reduce the impact of tariffs since their goods are harder to substitute.
