XOX Group by ePlay and Art&sofT: AI Becomes a System
The ePlay and Art&sofT Group introduces a new generation of digital services for the luxury sector: the XOX ecosystem, enhanced by Babylon Artificial Intelligence
Before even addressing Artificial Intelligence—the technology reshaping how we live and work—it is worth recalling the original meaning of intelligence itself: a human capability that, when cultivated through learning and consistency, leads to success. Artificial intelligence is born from human intelligence, and only through a thoughtful, human-centered vision can AI deliver truly exceptional results.
It is precisely this human expertise and design-driven know-how that allows the ePlay and Art&sofT Group to reach a new milestone: XOX Group, a fully integrated digital ecosystem dedicated to the jewelry industry, bringing together solutions, expertise, and technologies to support brands, manufacturers, and retailers at every stage of their operations.
XOX Group will officially debut in 2026 in an evolved form powered by Babylon (www.gobabylon.ai), the Group’s new entity featuring a native AI module that enhances every component of the ecosystem. Babylon represents a true paradigm shift, integrating directly into ERP and CRM systems, production management, sales networks, B2B platforms, eCommerce, and marketing tools—making them smarter, faster, and capable of delivering immediate value. With the introduction of Babylon, the XOX ecosystem launches a new generation of advanced digital services for the luxury sector—services that learn, adapt, and transform data into concrete actions. This marks a further step toward expanded technological growth, both for the Group and for the companies that have chosen to share this journey. The integration of AI also reshapes internal operations: support processes become faster and more precise, project management flows more smoothly, technical execution becomes more effective, and overall operational capacity is significantly enhanced. The result is a structural system that is increasingly efficient and uncompromising in quality.
For further information:
ePlay – For Luxury Manufacturers
www.eplaylab.it
eplay@eplaylab.it
Art&sofT – For Luxury Retailers
www.art-soft.it
info@art-soft.it
Babylon – AI for Luxury Business
www.gobabylon.ai
babylon@gobabylon.ai
XOX GROUP
Via Ludovico Ariosto 6/ABC
15048 Valenza (AL), Italy
Tel. +39 0131 532283
Mobile +39 393 3305865
