Pianegonda: A Talk with Lanfranco Beleggia

An advertising campaign and a new collection open the season for the Pianegonda brand. «For our group, the brand represents an enormous challenge, particularly since, in this moment, it has no real positioning and is cutting out a space for itself on the market. The consumer is becoming increasingly demanding and more difficult to control than before and so all our efforts are now focused on searching for a symbol that represents our brand identity, which was still missing. We have now found it in the symbol for infinity and the Tecuum collection.»