The TikToker Language

Guide to the most used words on TikTok, to understand the language of younger people


Literally, for your page, for you, i.e. the section in which TikTok points out content that you might be interested in.



Used to create extremely high expectations of the audience and to highlight content. Be careful not to overdo it, however.



A product goes viral if it is the result of a mechanism whereby a video or review induces me to buy. The hashtag is actually used to amplify the spread.



Indicates content used to express a given point of view. It can be metaphorical, i.e. to highlight the opinion of the person who is shooting the video, or literal, i.e. without showing who is behind the camera.



Used for content that is believed to be extraordinary and jawdropping.

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